Boy N Cow is Bali’s most premium steakhouse located in the heart of Seminyak. Just like any premium business, Boy N cow needed a strong brand identity and I was fortunate enough to take on the job and start with a carte blanche. The business sets itself apart by putting the focus on high quality and excellent service. As a visual inspiration we dove into the tone of voice set in the early 1900's grocery and butcher shops in the US. We decided on making it premium/vintage, and decided on a black/bronze color palette combined with vintage typography and graphic visual elements from that era. This resulted in a brand design that reflects the heritage and atmosphere of the early 20s in combination with a clean and premium feel, a dining experience that takes you back to an era of bootleggers and gangsters.