Think delicious and colorful with a splash of Willy Wonka, that's Sobas, a brand new line of lovely handcrafted sweets by Emilia and Manu. We did a deep dive into what mood can support their brand and target audience. We researched trends and visuals that can support their concept and truly bring their brand to the next level. Drawing inspiration from lettering from the seventies we wanted to bring out the character of the product into the branding. The brand reflects the playfulness, eye for detail and handmade aspect of the products.