When Toyota launched their new Auris model they decided to put in production a more luxurious version that was more comfortable and stylized in comparison with the base model. The chosen name for this particular version was 'Auris Elegance'. I worked closely with Toyota in creating a fitting logotype that was simple, recognisable, elegant (of course) and a touch quirky. This resulted in a design that was used in the print and online media campaign for the model launch of the Toyota Auris Elegance.

Toyota.be