Branding / Logo and identity - Japan
Yukashi is Japanese for a ‘dream come true’. Yukashi offers the most bespoke dining experience in Kiroro Japan. The restaurant takes on a minimal and premium approach and we wanted the brand to reflect this. For the branding we took the basic symmetrical shape representing integrity, infinity, eternity. We took this shape and added movement and dynamics to put the emphasis on the dream concept, infinity and movement. The brand design created for Yukashi blends in seamlessly with the interior design. We want the customers to experience the brand both in design and architecture, implementing architectural elements as supporting visuals.